Gregory Allen Munford.
Junk Mail Rock Star.
35 years experience
Major national mailers
1,749 packages, 62 controls, ​3,427,956,000 pieces of mail
Half a Billion
$$ Raised
]]Clients going back 30+ years
Because my
stuff works.
MY STORY
You Should Call Me...
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When you need to beat that unbeatable control
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When this mailing has to work.
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When you’re beginning to wonder if direct mail is over
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When you’re tired of explaining why the trend line always points down
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When you want to try something new...but not silly
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When you’ve got a lot riding on this one
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When you’re losing customers faster than gaining them
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When direct mail is an important part of your mix
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When you’ve tried everything
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When the 500% increase in internet income that the board insisted on didn't quite pan out
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When you want a package that works
My (not so dirty)
Little Secret
The hideous brain injury that dulled poor Phineas Cage's emotional capacity launched the long road of scientific research that shows that diminishment of emotions hinders the ability to reason.
No wonder Jim Kirk - and not Mr. Spock - was Captain. Turns out clear thinking begins with the heart, not the head. First you fall in love...then you reason your way forward. Which is why my copy first aims for the heart...even when it seems like it's talking to the brain.
WHAT MAKES ME SO FRIGGIN' SPECIAL???
...has sold it all.
​
> Two U.S. Presidents
​> Catalogues of Jewelry & Fashion
​> Consumer Magazines
​> Tons of Books
​> Scores of Non-Profits
​> Industry Newsletters
​> Dozens of Congressmen and Senators
​> Music
​> Insurance
MY COPY
35 years of writing direct mail copy...crafting just the right words to get people to buy...inquire...join...give...and a wall full of MAXIs, ECHOS and countless other awards to show for it...
... along with tens of millions of members ... donations ... leads ... orders ... purchases ... inquiries ... from Time-Warner ... to Money Magazine ... to the American Red Cross ... to the Republican National Committee ... to the National Committee to Preserve Social Security and Medicare ... to The Epilepsy Foundation ... to Bell Federal Savings . .. to Best Software ... and so many more. B2B, consumer, lead generation, catalogues, non-profit...
Results by the Pound
Why my focus on
Snail Mail?
Because while digital may be coming on strong, countless business and non-profits still depend heavily on good old fashioned mail. As the saying goes, follow the money...and you'll see that snail mail is still the heavy lifting work horse of direct marketing, generating $1.3 trillion in sales in 2012. And direct mail copy is a highly specialized discipline that, to be done right, must fully exploit the human drama inherent in real mail.
Think about it. What's the first thing you do when you come home at the end of the day? You head for that mail pile, and start sorting, deciding and, yes discarding. And that split second decision to toss or keep often hinges on the instant interplay of the myriad details of the physical piece - the size, shape, look, fonts, colors, images, paper, window, postage...and of course, the copy. But the same teaser on a #10 envelope has a totaly different effect when transferred to an oversize flat. The same corner card on a window vs. a closed face (or a #10 vs a 6x9) envelope sends a completely different message. That total gestalt experience is the full creative arsenal in the real direct mail copy-writers' split-second battle to win the heart and mind (and response) of the reader. So if you really need your mail program to work, don't take a chance on a "one-size-fits-all" copywriter, because he/she's not playing with a full deck. And while ignorance may be bliss, it can cost you dearly.
$1,300,000,
000,000 ($1.3 trillion)*
*The amount of sales generated by direct mail in 2012 - more than either the Airline Industry or the Oil & Natural Gas Industry
DIRECT MAIL
COPY
When it really has to work.
